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Luxury sales in New England represents about 20% of all volume sold. From 2012 to 2016, the market has grown at the rate of about 60% in units and volume, and our top four competitors have grown by roughly the same rate. RE/MAX INTEGRA, NEW ENGLAND has more than doubled that! We’ve grown at a rate of 146% in units and 145% in volume!
The luxury, coastal New England housing market has experienced solid growth over the second quarter of 2016 and promises strong market sales for the coming months. Waterfront views, mild weather, pristine shorelines, boutique shopping and growth in commercial and retail continue to drive a variety of homebuyers to the waterfront regions of New England.
First-time and move-up buyers are fueling the overall market. The New England luxury, coastal market attracts those looking to start a family, purchase a vacation home or settle into retirement close to the water. In some specific regions, such as Cape Cod, investors and home “flippers” are dominating a share of the market, making competition fierce and demand high. Specifically along the north and south shores of Boston, a rise in job opportunities and numerous transportation options have caused an upswing in real estate demand. Coastal Maine and New Hampshire, along with the Lake Winnipesaukee region, continue to show strong signs of growth, as demand for waterfront homes continues to grow.
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RUOCCO BUILDS EXPERTISE IN LUXURY REAL ESTATE, NEW MEMBER OF THE INSTITUTE FOR LUXURY HOME MARKETING
Amy Ruocco with RE/MAX Advantage Real Estate, Marblehead recently completed the luxury home sales and marketing training course offered by The Institute for Luxury Home Marketing®.
Marblehead, MA. June, 2016 -- The two-day training, which trains residential real estate professionals on selling and marketing to the affluent, covered topics such as: demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property.
“Agents who take our intensive two-day training and become members of The Institute are professionals who are actively working to differentiate themselves within real estate by fine-tuning their expertise and competencies in the luxury niche,” said Amanda Hammer, Director of Membership at The Institute. “Through training and membership within our organization, they are exemplifying their dedication to better understanding and serving the needs of the affluent buyer and seller and are dedicated to providing the exceptional service that the affluent have come to expect.”
“Only current and active members of The Institute are eligible to earn the Certified Luxury Home Marketing Specialist® (CLHMS) designation, a prestigious luxury-specific professional designation that reflects that the real estate professional has proven documented performance within the luxury residential market” added Hammer.
Ruocco has been in real estate since 2015 and specializes in marketing and home staging for the residential real estate market. Amy is an award-winning designer with over 25 years of print, web and interior design experience. As the former CEO of a successful wedding website company for 14 years, Amy knows first-hand what it takes to creatively market a property so it stands out against the competition.
“The training provided me new insight about trends in the luxury market, helped me polish my skills, and provided valuable networking contacts with other agents in adjacent markets who specialize in luxury properties,” said Ruocco “In addition, I learned some unique marketing approaches that are targeted specifically to luxury buyers and sellers.”
For insights into the current state of the luxury market, contact Amy Ruocco at RE/MAX Advantage Real Estate 781-576-9274 or email amy@ruoccorealestate.com.
